Beauty is something of power in the world that we live in. Society and social norms have a way of telling women how to look, what to wear, how to act and what is beautiful. Because of the constant unrealistic expectations that are set for women, it can be easy to forget where our true worth comes from. It’s not makeup, clothes, appearance or belongings.
On May 31, 2016, Alicia Keys wrote a powerful essay depicting the struggles and pressures that women go through in order to look a certain way. In sharing her own struggles and relating to others, Keys vowed to officially stop covering up.
“Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” she said.
In the months that have followed, the songstress has made good on her promise with the #NoMakeupMovement. She’s appeared in music videos, photo shoots, concerts, shows and even red carpet premieres with absolutely no makeup.
We’re not talking an “all-natural” makeup look. Girlfriend has gone totally makeup FREE.
At Sunday’s MTV Video Music Awards, Alicia Keys walked the red carpet with husband Swizz Beatz, still sporting her God-given beauty.
Her reason for ditching the powder and shadow? “Before I started my new album, I wrote a list of all the things that I was sick of,” she wrote in the May 31 letter, which was co-created by Lena Dunham. “And one was how much women are brainwashed into feeling like we have to be skinny, or sexy, or desirable, or perfect.”