Brought to You by Samsung: ‘Beauty Level 8’ Is the Newest Bully in Selfie Shaming

Samsung took away her flaws. Now this popular blogger is taking her beauty back.

Feeling ugly or unattractive? Don’t worry, Samsung is here to force beauty on you.

From reality TV shows to the contestants on popular competitions like The Voice, everyone that is put on a screen in front of us seems to radiate a standard of perfection in their appearance.

In their recent release of the newest smartphone, Samsung has joined in on holding its consumers to that certain level of perfection.

Author and blogger Mel Wells noticed that her face was automatically airbrushed with every photo she took of herself on her Samsung smartphone.

Wells posted two selfies on her Instagram. One showed her naturally freckled face, and the other appeared freckle-free as a result of a default setting on the smartphone camera.

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In the caption of the photo, Wells shared her frustration and called out Samsung for the deceiving setting. “Wow Samsung. When you get a brand new phone and go to take a selfie and realize that the default setting on the front camera is automatically on ‘Beauty level 8’ which evidently means: seriously airbrushed face.”

The setting, Beauty level 8, is something that can be turned off by users, but comes standard as the default photo tool on the newest Samsung phones.

She continued, “This means everyone who gets a new Samsung phone and flicks the front camera on is automatically being told, “Hi, we’re Samsung and we think you look way better when we automatically airbrush your selfies for you, x 8!!” she wrote.

“Thanks @samsungmobile for the vote of confidence, I think I’ll keep my freckles and imperfections since this is how I look in 3D and this is how all my friends see me in real life,” Wells added.

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Many of her followers criticized her concern and questioned why she didn’t simply turn the setting off. In a second Instagram post, Wells made it clear that her rant was about more than a setting. It’s about a woman loving who they are, flaws and all.


“Of course you can turn the setting off/on as you please,” Wells said in her second post. “I wanted to raise this point as I think it’s one thing for us the consumer to decide to edit our photo after it’s been taken, but it’s another thing for the manufacturer to do it for us before we’ve even taken the shot.”

Wells reassured that there is nothing wrong with altering an image of yourself if you choose to, but you shouldn’t be forced to.

“The more we are told that we are supposed to look flawless, the more unhappy we will feel in our own skin—because none of us are flawless!” she wrote. “On the contrary—it is our imperfections that make us most beautiful.”

Wells is hopeful that Samsung can realize their part in upholding impossible standards of perfection, and what that does to people, women and our global community.

Bri Lamm
Bri is an outgoing introvert with a heart that beats for adventure. She lives to serve the Lord, experience the world, and eat macaroni and cheese in between capturing life’s greatest moments on one of her favorite cameras.

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